Is Ethnocentrism And Social Identity Are The Crux Of...

Unit 9 Written Assignment Ethnocentrism and social identity are the crux of intergroup conflict and divisiveness on a global scale. The theory of ethnocentrism is founded on the presumptions put forth by Sumner (1906), in Folkways, a sociological treatise on†¦ the. Sumner (1906) remarked, â€Å"[e]thnocentrism is the technical name for this view of things in which one’s own group is the center of everything, and all others are scaled and rated with reference to it† (as cited in Segall et al., 1990, p. 316). Moreover, ethnocentrism theory declares that a ubiquitous behavioral trend whereby favorable associations with an in-group is bolstered by opposing perceptions and actions toward an outgroup (Segall et al., 1990, p. 316). Affect between groups, intergroup perception, the reciprocity of intergroup affect and perceptions of the in-group itself epitomize the primary undercurrents propelling the dynamic syndrome of ethnocentrism, according to Sumner (1906, as cited in Segall et al., 1990). While the parameters and construct of an in-group may vary between and across cultures, most people associate and interact positively with fairly small cliques within the context of their own social or cultural groups. Cultural identity for example is the latch that fastens an individual to a specific group. Furthermore, social and cultural groups play a key role in defining and promoting human behaviors. Ones’ social identity codifies the sense of self which is determined by their group

The Advertising Roller Coaster Of Coca Cola Essay

Advertising is ever changing since people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886.(About Us Coca-Cola History) Their message has changed since the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements has changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similarities are striking. One can break down these similarities and differences into three distinct categories being the models in the ad, the Coca-Cola logo/ slogan, and the audiences the advertisements are directed towards. Advertisements are basically pictures that give the viewer a distinct feeling and an idea of what the product will bring them. The people creating these advertisements take many things into consideration in the picture aspect, such as the color theme if that is possible, placement of the models, what the models are wearing, and the background if there is any. However, each advertisement has a slightly different main focus. For instance, the advertisement from 1886 is focused more on the overall picture, whereas the advertisement from 2016 is focused on the models and the feelings they are expressing. Though this may be the case, the advertisement from 1886 does display three models. It displays a shopkeeper, an older gentleman, and aShow MoreRelatedAdvertising Roller Coaster By Coca Cola Essay1818 Words   |  8 PagesAdvertising is ever changing, as people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886. Their message has changed from the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements have changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similaritiesRead MoreEvaluating The Concept Of Positioning Essay2124 Words   |  9 Pagespeople want cheap and easy products. The positioning for this illegal practice everyone knows the designer, but no one cares about the manufacturers. An over-communicated society is horrible since it harm brands or benefits brands. The new way of advertising is to be selective to be effective. I have come to an understanding that by targeting a select group of people it will help expand the brand since you’re putting your product in the hands of like-minded people who want or need the product. AnotherRead MoreInventory and Raw Materials1609 Words   |  7 Pageswhether it would most likely be classified as direct labor, direct materials, manufacturing overhead, selling or and administrative cost. 1. The cost of a hard drive installed in a computer. (direct materials cost) 2. The cost of advertising in the Puget Sound Computer User newspaper. (selling cost) 3. The wages of employees who assemble computers from components. (direct labor cost ) 4. Sales commissions paid to the company’s salespeople. (selling cost) 5. TheRead MoreMamma Mia Case Study1594 Words   |  7 PagesABBAs Benny Andersson and Bjorrn Ulvaeus. ABBA Fans simply cant get enough of Mamma Mia! as tickets sales are always in demand and the musical continues to sell out to packed houses night after night. Mamma Mia’s claim to fame has been a long roller coaster ride. The show had its ups, downs, twists and turns. It had gained a lot of critics and fans. It had its fair share of controversies. But nonetheless, It made people get up on their seats and dance to the song â€Å"Dancing Queen† and made everyoneRead MoreEssay on American Culture: Individualism1091 Words   |  5 PagesWhen most people think about the â€Å"American culture,† images of Coca-Cola, hot dogs, baseball games, big cars and suburban mansions come to mind. But there is a deeper side to American culture than Hollywood and Disney World. Underneath the layers of TV advertising and hyper-consumerism, there is a cultural DNA that makes America what it is. Here is a brief look at several cultural â€Å"genes† that influence the way Ameri cans think and act. Individualism Individualism is a way of life by which a personRead MoreJust to Get Access2122 Words   |  9 PagesExercise 2-2 1. The cost of a hard-drive installed in a computer: direct materials cost. 2. The cost of advertising in the Puget Sound Computer User newspaper: Selling and Administrative cost. 3. The wages of employees who assemble computers from components: direct labor cost. 4. Sales commissions paid to the company’s salespeople: Selling and Administrative cost. 5. The wages of the assembly shop’s supervisor: manufacturing overhead cost. 6. The wages of the company’s accountant:Read MoreDisney: Marketing Analysis6567 Words   |  27 Pagesapplied only to the most basic package components (room and tickets), all extras (Silver, Gold, Platinum, Romance, Princess and Prince) will be charged at full price. Since almost all of the total cost of running an amusement park is fixed cost (roller coasters, wages, electricity) and no matter how few tickets are purchased, every ride has to be operational and every show must go on - the cost of running the park is spread over a large number of customers. Disney is designed the way that it wont allowRead MoreAutobilography of Zlatan Ibrahimovic116934 Words   |  468 PagesAir Max, the cool sneakers that where like over a thousand kronor, really expensive. Mine were green, Sanela s pink. No one in Rosengà ¥rd had shoes like that, and we felt so cool. We had it nice with dad and we d get some money for pizza and Coca-Cola. He had a decent job and only one other son, Sapko. He was our fun weekend-dad. But things would change. Sanela was awesome at running. She was the fastest at running 60 meters in her age in all of Skà ¥ne [ed note: region of southern Sweden] and

Debate Free Essays

The McDonald’s Scalding Coffee Case is a case for compensatory and punitive damages filed by a 79-year-old woman, Stella Liebeck, who suffered from third degree burns as a result of spilled McDonald’s coffee on her body. The jury awarded Liebeck with $200,000 in compensatory damages and $2.7 million in punitive damages. We will write a custom essay sample on Debate or any similar topic only for you Order Now These amounts were later reduced, but the general conclusion is that McDonald’s was severely punished for serving very hot coffee that led to serious injury. McDonald’s coffee is scalding because it is maintained at 180 to 190 degrees Fahrenheit to maintain optimum taste. The temperature of McDonald’s is glaringly high compared to the normal temperature of coffee when prepared at home, which is only about 135 to 140 degrees Fahrenheit. Despite this fact, the case is worth revisiting because there are certain arguments worth pursuing, which could lessen or remove entirely the liability of McDonald’s. It should be remembered that coffee should naturally be served hot, unless the customer asked for other types of coffee, which should be served cold. Therefore, while companies such as McDonald’s have certain responsibilities to their consumers, the latter also have responsibility to their own selves, particularly in ensuring that they would exercise diligence in their handling or consumption of purchased food. In the case described above, it is clear that Liebeck did not exercise due diligence in her handling of the coffee. With full knowledge that the coffee was hot, she placed the Styrofoam cup containing the coffee between her knees. She should have exercised more prudence considering that she was sitting in a car and she placed the cup between her knees, both circumstances contributing to the lack of stability to the cup. Moreover, Liebeck did not consider that she was already old and her body is no longer in top shape. She should have exercised more care in her actions to prevent any kind of injury. References American Association for Justice. McDonald’s Scalding Coffee Case. Retrieved   February 5, 2008 Lectric Law Library. The Actual Facts About The McDonald’s’ Coffee Case. Retrieved   February 5, 2008, from http://www.lectlaw.com/files/cur78.htm          How to cite Debate, Essay examples Debate Free Essays Pro â€Å"Life is not about discovering our talents; it is about pushing our talents to the limit and discovering our genius. † Because we agree with Robert Brault, affirm the resolution Resolved: Birthright citizenship should be abolished in the United States. The United States has a talent of fixing any problem that arises, and we have to push that talent to figure out the genius of our policies and our leadership. We will write a custom essay sample on Debate or any similar topic only for you Order Now Although you might disagree with the strength of our government but the truth remains the same, the United States is a power to be reckoned with and we have a problem that needs to be fixed, uncontrolled and uncensored immigration. The thesis of our case is that birthright citizenship puts unfair burden on certain people in the world to take care of less fortunate. It is ironic that both the birthright citizenship and equal protection guarantees appear in the Fourteenth Amendment to the U. S. Constitution. Arguably, birthright citizenship contradicts the notion of normative equality and arguably equal protection under the laws. Thus, birthright citizenship should be abolished. Our first contention is that birthright citizenship causes two primary problems. First, it strains welfare programs. Second, it permits a never-ending chain of citizenship eligibility. Jon Feere, who has a B. A. from the University of California, Davis, and a J. D. from American University, and is a Policy Analyst for the Center for Immigration Studies, wrote in an article entitled, â€Å"Birthright Citizenship in the United States: A Global Comparison† in August 20101: The two citizenship benefits that have drawn the most attention in the birthright citizenship debate are, first, food assistance and other welfare benefits to which a family of illegal aliens would not otherwise have access, and second, the ability of the child when he grows up to legalize his parents, and also to bring into the United States his foreign-born spouse and any foreign-born siblings. The sponsored spouse can, in turn, sponsor her own foreign-born parents and siblings, and the siblings can, in turn, sponsor their own foreign-born spouses, and so on, generating a irtually never-ending and always-expanding migration chain. 2nd contention†¦Birthright citizenship turns efforts to employ migrant workers into policies exploding the number of US citizens. Jon Feere, B. A. from the University of California, Davis; J. D. from American University, Policy Analyst for the Center for Immigration Studies, â€Å"Birthright Citizenship in the United States: A Global Comparison† August 2010, http://www. cis. org/birthright-citizenship The issue of birthright citizenship for the children of aliens who have not been admitted for permanent residence cannot be resolved in isolation from other immigration issues. For example, politicians on both sides of the aisle regularly call for an increase in temporary workers, but the economic and social impact of children born to these workers while they are in the United States is never part of the discussion. Under any large-scale guest worker program, it is likely that tens of thousands of children would be born on U. S. soil. If the guest worker does not depart when his work visa expires, he becomes an illegal alien and is subject to deportation. But immigration authorities cannot deport the guest worker’s citizen child along with the overstaying guest worker. The result is that the guest worker makes the case for indefinite stay based on the principle of â€Å"keeping families together† — an argument that is often successful at stopping an alien’s deportation. Because of birthright citizenship, what started as a policy to bring in laborers on a temporary basis can become yet another channel for permanent immigration? This is one of the reasons why some have said that â€Å"there is often nothing more permanent than a temporary worker. † Abolishing birthright citizenship would not require a constitutional amendment. Jon Feere, B. A. rom the University of California, Davis; J. D. from American University, Policy Analyst for the Center for Immigration Studies, â€Å"Birthright Citizenship in the United States: A Global Comparison† August 2010, http://www. cis. org/birthright-citizenship Extending 14th Amendment birthright citizenship to any class of persons is a momentous matter because it confers very valu able benefits and imposes very serious obligations on children who have no say in the matter and it also has long-lasting and important effects on the size and composition of the U. S. population. The executive branch’s current practice of extending birthright citizenship to nonresident aliens has never been authorized by any statute or any court decision. The legislative record left by drafters of the 14th Amendment shows that they were primarily concerned about conferring citizenship on freed slaves. While the Supreme Court has settled the matter as it applies to permanent resident aliens, it has yet to decide the matter as it applies to aliens whose presence in the United States is temporary or unlawful. As a result, Americans are justifiably upset with a policy that has become standard practice without their approval. Because the legislative history is not decisive and there is no Supreme Court precedent, serious legal scholars and eminent jurists have argued that Congress should uses its inherent authority to define the scope of birthright citizenship. Congress can use the hearing process to promote a calm, informed, and serious discussion on the wisdom and legality of granting automatic U. S. citizenship to the children of â€Å"birth tourists,† illegal aliens, and other categories of foreign visitors who are taking advantage of a clause in the 14th Amendment that was primarily aimed at helping an entirely different class of persons. How to cite Debate, Papers

Business Plan of Organize Wise

Question: Discuss about theBusiness Plan of Organize Wise. Answer: Vision, Mission Values Vision: To deliver a complete and justifiable professional and individual lifestyle management facility by fashioning or reestablishing organizational balance and congruence in the lives of people Mission Values To help people to move away from annoying organizational and personal strain in order to enhance their superiority of life or work-life stability We will Make sure that muddled people will enjoy a better eminence of life by becoming systematized through our help Guide and encourage disorganized people to live a better and more prolific lives through being organized We will also Help our clients to put more emphasis on spending valuable time on personal priorities or on professional duties rather than wasting time in planning and organizing activities Respect the privacy and well-being of our clients including their property and possessions Location(s) and Geographic Reach Organize Wise will primarily operate in major cities of United Arab Emirates (UAE) such as Abu Dhabi and Dubai. These cities are known for their busy life and high population. Therefore, it is expected that Organize Wise will be able to provide clutter free lifestyle to the people who are busy with other things. Business Concept: Value Proposition Business Model Business Concept Organize Wise will provide team of professionals who will help business organizations, schools and house owner to organize the place properly by eliminating unwanted accessories and putting right resources where it should be through an easier and faster service. Value Proposition Organize-Better, Faster, Together Business Model Figure 1: Timmons Model (Source: Kiznyte et al. 2016) Opportunity: According to Thomas et al. (2014), entrepreneurship is nothing but driven by opportunity. This business idea was selected after monitoring the present life style of individual people and busy work schedules of business organizations. Even in educational institutes no one is ready to waste time to organize things properly. However, it is essential to organize your workplace, home or any other institute in order to showcase sustainability, accessibility, safety and customer/personal satisfaction (Massa and Tucci 2013). One of the worlds largest retailers Wal-Mart carried out a survey on its customers and the results exhibited that the customers wanted Wal-Mart to organize its stores so that it can look cleaner and healthier. They assigned a team to do the same but the process failed as the company had to reduce its inventory that lowered their sales. It clearly shows that decluttering is important but one needs a good team or a professional organization that can help to declutter thing s without affecting surroundings or future results. Resources In order to kick start our venture we believe that widespread resource will reduce the risk of opening it and will inspire bootstrapping or staring with simple trifling supplies which will help us to gain competitive advantage. Bootstrapping will the business to Drive down cost of market Inspiring discipline and wiriness in the organization Motivate innovative resources to gain more with handful amount of money and other resources Team Right after identifying and collecting required resources, a team of best talents will be put together. As mentioned by Hammad (2013), size of the team will depend on the size and opportunity of the market. Currently opportunity for the business is huge as competition is low. However, as Organize Wise will mostly operate in two cities initially, in each of our teams, five team members will work to, Eliminate vagueness and indecision of the prospects by applying innovation Provide leadership in order to handle the existing resources in the most effective manner. Currently, the plan is to make few teams and each of those will include 5 team members who will be experienced enough to perform decluttering tasks without any error (Hamid et al. 2013). While recruiting for potential team members, Organize Wise will focus on some qualities that must be present in the candidates that are, applicable experience and a good track record, encouragement to shine, assurance along with determination and perseverance, innovation to declutter things in a suitable manner without harming the surroundings, lenience of risk, ambiguity and uncertainty, flexibility, obsessed to obtain opportunities, leadership and good communication skill (Mullins 2012). Services Description Organizing business places Capable to organize business places such as offices, retail stores and working areas in a rightful manner so that it will be able to store more inventories while allowing customers to roam freely. Time of completion will depend on size of the area. Organize home places With proper security and monitoring facilities, organizing home places in way that it will suit modern style and priorities. Figure 2: Small business model (Source: Author)) References Hamid, A.H.A., Rozan, M., Ibrahim, R., Deris, S., Nik Rushdi, H. and Yunus, M.N., 2013. Business process analysis of emergency plan using work system theory. Journal of Information Systems Research and Innovation (JISRI), 3, pp.37-43. Hammad, A., 2013. An analysis of Timmons' model for entrepreneurial process. Kiznyte, J., Welker, M. and Dechange, A., 2016. Applying Project Management Methods to the Creation of a Start-up Business Plan: The Case of Blendlee. Massa, L. and Tucci, C.L., 2013. Business model innovation. The Oxford Handbook of Innovafion Management, pp.420-441. Mullins, J., 2012. The new business road test: What entrepreneurs and executives should do before writing a business plan. Pearson UK. Thomas, D.F., Gudmundson, D., Turner, K. and Suhr, D., 2014. Business Plan Competitions and Their Impact on New Ventures' Business Models. Journal of Strategic Innovation and Sustainability, 10(1), p.34.